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Your eye area is the delicate framework that highlights the windows to your soul, so how should you best care for them?

There are many questions I am frequently asked by newcomers to the concept of eye care. So lets try to break down the most commonly asked into a few DO's and DONT's:


Should I use a cleanser or makeup remover that is specifically for eyes?

The answer is a most definite YES, morning and night! If your cleanser is not suitable for the delicate eye area then you can end up with stinging, redness, irritation and puffiness. There are not all facial cleansers on the market that are suitable to do both.

Try our dual purpose cleansers - Madara's Multi Action Micellar Water or Absolution's Soir et Matin Cleansing Water


When is the best time to introduce eye care into my routine?

The simple answer is, as soon as you can. As they say prevention is key and better than botox, right? Generally, in our early 20's is the best time to start as this is the time the first signs of ageing will begin to show. From the natural and gradual break down of collagen and elastin fibres, sun exposure, the use of makeup, and natural expressions and facial movement such as squinting, laughing etc. At this stage of the game a very lightweight gel or fluid is ideal, keeping the eyes hydrated and protected.

What’s the difference between a Gel, Serum, Balm, Cream?

Eye Gels - are more lightweight formulations with ingredients that are in a water based suspension providing a non oily feel. Gels are ideally suited to treat signs of puffiness as well as helping to maintain hydration. You may like to prefer to use a gel for day and a nourishing serum or cream for evenings.

Tip: store your gel in the fridge and apply as a soothing mask and help reduce any signs of puffiness. 

Eye Serums - are formulations that do not require an emulsion to hold their ingredients. The blend of active ingredients in a serum are suspended in a lightweight oil base designed to address specific concerns based on the the ingredients. Serums like balms, provide a nourishing and regenerative eye treatment, without any unnecessary suspensions or emulsions.

Try Laurel Whole Plant Organics - Eye Serum

Eye Balms - do not contain any water content which therefore allows them to be totally about the ingredients ie more concentrated with actives that serve to protect, strengthen and moisturise the delicate skin that surrounds the eye by creating a protective barrier.

Try Laurel Whole Plant Organics - Eye Balm

Eye Cream - is generally a rich emulsion that is designed to nourish and deeply hydrate the eye contour and are perfect for those who are concerned with dehydration and dryness often associated with fine lines and premature ageing.

Try Madara's Smart Antioxidant - Eye Cream


How much product should I use?

This is where the age old adage of 'LESS is MORE' comes in. If you are heavy handed with your product, it won't make it more effective, you will not have less fine lines and more hydration. The eye are, unlike the rest of the face has no pores, is much finer and more delicate, so the more product you apply will simply overload the eye contour and it will end up seeping into your eyes causing irritation. A very tiny amount, the size of a split pea is sufficient. Any more is simply a waste of product and money.

    How should I apply my eye care?

    Simply apply a split pea sized amount of product on the pad of your ring finger, gently warm between both ring fingers. This allows for the product to glide smoothly onto and around the orbital zone and penetrate the skin more efficiently. You can then choose to either gently dab and press around the orbital zone (the bone structure or socket) or apply a gentle massage in a circulation motion which aids circulation, eliminates, toxins and fluid and promotes a healthy vibrant eye contour. Allow your product absorb into the skin. Never pull or stretch the skin.

      Is it okay to just use my regular moisturiser instead of a specific eye treatment?

      Your regular moisturiser has a specific purpose and is formulated to address particular facial skin concerns. Whilst tempting to just apply your facial cream to your eye areas, you will more than likely end up overloading or compromising the balance of the eye zone. Think about it, what is your cream addressing? Is it for oil control, breakout, flakiness, dryness or to reduce redness? Its really common sense. Your eyes will not share the same concern, the product may be too rich causing puffiness, too to drying making your eyes dry and devitalised, or just completely inappropriate care for your eye area.

        Why do my eyes become puffy when I use a moisturiser?

        Most commonly this is due to applying too much product. Other reasons include, applying your product within the orbital zone ie too close to the actual eye or using non eye-specific care. Less frequently, it may be due to an allergy to the ingredients. Like medications, always make a note of ingredients that irritate or cause reaction. For the health of your skin - choose non toxic products you don't want the nasties being absorbed into the bloodstream!

          How can I best prevent premature ageing and wrinkles?

          Start with good habits early. Your routine should include thorough cleansing of all makeup/or impurities which can have a corrosive effect on the fine skin that surrounds your eye area. NEVER GO TO BED WITHOUT REMOVING YOUR MAKEUP! You wouldn't put a conditioning treatment in your hair and expect results if it wasn't cleansed first! Introduce eye specific care into your routine daily. Go gentle on your eye area - the skin is fragile. Wear protection such as sun glasses and a hat to avoid sun exposure. Drink water, eat plenty of fresh whole foods to nourish from within and get plenty of sleep to rid toxins, reduce puffiness and dark circles. 


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